I’m giving a lecture about history, art and science of pizza boxes TONIGHT at the Mid-Manhattan branch of the New York Public Library. We’ll also have copies of my brand new book Viva La Pizza! The Art of the Pizza Box on hand for your purchasing pleasure. The party starts at 6:30pm and I encourage you to BYOPizza Box for discussion!
Scott's Pizza Tour Pizza News
I did an interview with WRRV’s Deuce about my new book about pizza boxes!
This is a nice video about my buddy Scott’s pizza box collection. I got to count all 595 of these boxes for Guinness. Some of them twice because I have the attention span of a flea.
Meet the guy with the Guinness-certified world’s largest collection of pizza boxes
Yeah, so I have the World’s Largest Collection of Pizza Boxes.
I’m hitting the road this month to bring the pizza box love to a few cities around the US. Each event will feature a talk about pizza and pizza boxes followed by some pizza tasting! I’ll also be eating a bunch of pizza in each city before and after the events to keep in touch by tweeting @scottspizzatour and we’ll meet up!
Monday, November 11 - Chicago Pizza Tour (Chicago, IL)
We’re hitting four pizzerias in 3 hours aboard the Dough Force One. This is a rad tour and I’ve been waiting YEARS to take it. Buy tickets here.
Tuesday, November 12 - 57th Street Books (Chicago, IL)
Pizza talk + tasting from Edwardo’s Natural Pizza. Details here.
Wednesday, November 13 - Comet Ping Pong (Washington, DC)
This one’s going to be extra awesome because we’re doing a pizza box design contest and the winner gets a free bar tab. Plus there’ll be pizza on hand and books for sale via Politics and Prose. Details here.
Tuesday, November 19 - Otto Pizzeria (BU Campus - Boston, MA)
No messing around, this event is AT the pizzeria! We’ll have a tasting and talk about pizza, pizza boxes, etc. It’s sponsored by Brookline Booksmith, so books will be available. Details here.
Tuesday, November 26 - New York Public Library (NYC)
I’ll be giving a lecture about the history of the pizza box at the Mid-Manhattan branch. Details here.
Check out this episode of my favorite podcast, The Jeff Rubin Jeff Rubin Show, in which Jeff and I discuss my new book Viva La Pizza! The Art of the Pizza Box, available in bookstores and internets everywhere Nov 5. We talk about a lot of specific boxes and I thought it might help to post photos of them here. They’re in the same order talk about on the show. Your life hasn’t been this easy since Jeff released enhanced editions.
Here’s the episode guide:
We’re talking about a fantastic NYC pizzeria called Ben’s (on Spring St). Try their Sicilian pizza, particularly the Palermo. As for the box, see if you can spot all the differences between their old box and the new one!
This is the historic predecessor to the modern pizza box. The stufa is made of copper and pointed at the top to allow for better steam release than what we use to transport pizzas today.
Here’s a strange box from the Faroe Islands, an actual country north of Scotland that has funny telephone numbers.
As you’ll hear in the show, Luca Ciancio is my favorite Italian pizza box artist. He’s designed over 250 images like this and they are all amazing. Keep in mind this isn’t for any particular pizzeria, it’s a generic stock box! Much better than the “Hot and Tasty” or “Only the Finest Ingredients” we get in the US.
The Walker Lock is the most common box type. I am in awe of its simple elegance. The Walker Lock is essentially the rollover self-locking mechanism that keeps most of the nation’s pizza safe and secure during transport.
The Chicago Folder is a useful box for thick deep-dish pizzas. It’s more rare than the Walker Lock and costs more to produce.
Jeff and I talk about my favorite new pizza box technology and right now I’m super into this VENTiT box from India. It uses standard corrugated boxes with ports cut into the different layers of paper in such a way that they don’t line up - that lets steam out but keeps heat in! Amazing.
*Listen to the Jeff Rubin Jeff Rubin Show for more information about these and other boxes, as well as other non-pizza box related programming.
My three-part class on the history of pizza starts tonight at the Brooklyn Brainery and I couldn’t possibly be more excited. The course will cover the evolution of pizza from pre-origin to futuristic pizza machines via a cultural, economic, scientific, historical and gastronomic perspective. I’m splitting the course into three parts, beginning with tonight’s What is Pizza? class. There are just a couple spots left so grab them while they’re hot.
I should also mention that we’ll have FREE pizza at each session donated by local pizzerias whose products are historically appropriate for the evening’s class. Tonight’s featured pizzeria is Sottocasa, Atlantic Ave’s newest Neapolitan pizza purveyor.
515 Court Street
$50 (pizza included)
Three Wednesdays, October 12, 19 + 26
My pal Barbara always brings me pizza boxes from her travels abroad. Her last trip took her to Switzerland and Liechtenstein. She unveiled the goods as we were waiting for a large pie at Pizza Town USA in Elmwood Park, NJ.
This clip is from my appearance on Chef Jeffrey Saad’s Cooking Channel show, United Tastes of America. The pizza episode checks in at some venerable New York pizzerias before heading to California for some interesting twists on the formula. Keep your eyes peeled for my insane hair. I think I got it cut the next day. Youch!
If you asked me about making my own pizza around this time last year, my response would have been something along the lines of “I deal exclusively in O.P.P. or Other People’s Pizza.” To be fair, I knew that pizza making would lead me down a strange and mysterious path that would exponentially grow my pizza obsession, for better or for worse. I had plenty of excuses but the real reason was simple. I was afraid. Dough is so simple to make, yet endlessly challenging because of all the variables associated with its production. But once you get your hands on a good batch of dough, you just never go back.
The point of no return for me came in the form of a pizza making class I took at Pizza a Casa in the Lower East Side. It amazed me by simplifying the entire process into a form that was - both literally and figuratively - digestible. Fast forward ten months and now I’m experimenting with different dough hydration and yeast varieties. I have become exactly what I was afraid of and I couldn’t possibly be any happier.
I’ve made good batches and I’ve made bad batches, constantly in search of the perfect crispy-chewy texture and a salty-smokey flavor. Some batches would have the flavor while others would have the texture. I felt like I didn’t have control of anything and my life was in a tailspin — until my pal Brooks showed up with a batch of dough and an Ischia starter. WHAT THE HECK IS AN ISCHIA STARTER? That’s easy. Yeast is a fungus that floats through the air looking for a nice place to live and sometimes people build little yeast traps and put the little guys to work. The “nice place to live” can be a grape skin or apple peel and the trap is a cup half filled with a mixture of flour and water. Once the yeast start moving into their new watery-floury home, they get “put to work” on the fermentation plantation, where they feed on the natural sugars released by the reaction of water and flour and produce carbon dioxide and alcohol.
See those bubbles in the cup? Those are the product of yeast burps! Anyway, this bubbling goo is your “starter” and the particular one I am using came from an island off the coast of Naples called Ischia. Hence, ISCHIA STARTER. You can make a starter anywhere and name it as you wish. There’s an amazing step-by-step guide to starter cultivation on Slice. DO IT!
So what do these yeasty creeps have to do with pizza? Yeast is necessary for fermentation, which results in the gassy leavening of dough as well as flavor development thanks to bacteria and alcohol. It’s very easy to open a packet of yeast and pour it into your dough, but natural yeast forges an even closer bond between pizzaiolo and pizza. It also gives you a unique flavor that is often more developed than commercial yeast. You use this starter in the same way that you use a packet of yeast, but the measurements are not the same. I experimented with a recipe Brooks gave me and ended up making three batches of dough, each having a different amount of dry yeast. Here’s the winning recipe, which gave us a perfectly airy crust with rick flavor and a good dose of crunch.
595 g flour (I used King Arthur All Purpose)
381 g water (I used cold tap water)
91 g Brooks’s Ischia starter
1.5 g dry yeast
12 g salt
Mix those and let it sit for 40 minutes so the flour can fully hydrate. Then knead the dough for about 4 minutes and let it rest for 5 minutes before one last kneading session of roughly 3 minutes. Separate into four balls and store in sealed containers (just like the first picture above) on the counter for about two hours, then refrigerate until you’re ready to bake.
You can use the dough after letting it sit overnight, but I left mine for just over four full days (about 100 hours). I let it rise at room temperature for about 5 hours prior to baking and they were extremely soft and gooey. My pies didn’t come out all looking picture perfect, but the flavor and texture is by far the best I have ever made. Here are a few selections from last week’s pizza session. I just wish you could bite into your screen.