1. A company selling bags of coal! Pizza was introduced to the USA at coal-burning bakeries in the Northeast. After all, anthracite coal comes mostly from Northeastern Pennsylvania, so it only makes sense that cities like New York and New Haven still have a bunch in use (and even more laying dormant). But coal-fired pizza ovens died out as natural gas became the easier, less expensive alternative. Now companies like Grimaldi’s, Tommy’s Coal Fired, Anthony’s Coal Fired and a bunch more are bringing it back. Gotto get that rock!
2. Lots of dough acrobatics. Dough needeth not need be airborne to make a good pizza, but it really is hard to look away when someone’s doing crazy tricks with it. These guys do crazy choreographed routines with dough that contains extra salt so it won’t rip.
3. The World’s First Breathing Pizza Box! A packaging company from India may have solved the problem of crust soggification - you know, that tubby gummy crust you get from delivery pizza. The VENTiT box utilizes indirect venting to allow humid air to escape while containing valuable dry heat. They had all sorts of cool demonstrations and even a FOG MACHINE that pushed smoke through the logo on their booth. Pretty sweet.
4. Hardcore culinary competitions! I’ve been fortunate enough to judge culinary competitions at Pizza Expo since I started going in 2007. Here’s a shot of my fellow judges checking out one of the many many pizzas we had the honor of eating. That’s Jonathan Goldsmith (Spacca Napoli in Chicago), Tom “The Dough Doctor” Lehmann (American Institute of Baking), Domenico Crolla (Bella Napoli in Glasgow, Scotland) and Theo Kalogeracos (Little Caesars in Perth, Australia - NOT the American franchise). Some of these pizzas were excellent, some were vile.
5. Amazing pants! They must shop at the same place.
6. A live artist painting a classic pizza box scene! We’ve already covered my love of pizza box art, but I’ve never witness its creation in action! This artist was on-site at the RockTenn booth (they make 65% of all pizza boxes in the USA) all three days of the event painting a classic cafe scene. I patiently await the day I see this image on a pizza box.
7. Merchants of nightmares! Seriously frightening pizza costumes. There were several of these booths at the event and they were clearly separated to avoid turf wars. Have fun sleeping tonight!
8. Pizza Stadium! The final culinary showdown pits the winners of all four pizza competitions (Traditional, Non-Traditional, American Pan and Italian) for an epic battle. The secret ingredients are revealed and each pizzaiolo had 20 minutes to prove they’re the best. I’m not going to lie, it’s pretty damn exciting.
9. Beautiful pizza boxes and they’re all free for the taking!!! OK, this one might only be fun for me but I had to include it. After all, I have written a book about pizza box art and currently hold the Guinness World Record for Largest Collection of Pizza Boxes. To keep a collection of top-notch specimens, you have to go to the source. These companies trash all their display boxes so all I have to do is wait until the show is over before I sack all the box companies on the floor. There’s a FedEd center in the convention center, so I just wrap them and ship them back to Brooklyn. I’ll just have to wait 7-10 business days before I get to examine the loot!
10. A dude spinning a baby pool! Justin Wadstein won this year’s dough acrobatic competition, thanks in no small part to his ability to spin just about anything.
"…delightful and informative." - The New York Times
“A little slice of art.” - The Wall Street Journal
“[This] fascinating book shows pizza boxes like you’ve never seen, emblazoned with artful images so original and unexpected they would be at home in a food museum.” - The Sacramento Bee
“The detail to which Wiener chronicles the boxes is kind of insane.” - Hyper Allergic
“…one of the most effusive displays of love for corrugated cardboard the world will ever know.” - The Independent
“[This] new book answers questions you probably never asked” - USA Today
*Find out more about the book and where to buy it here.