Pizza Box Talk on the Jeff Rubin Jeff Rubin Show

Check out this episode of my favorite podcast, The Jeff Rubin Jeff Rubin Show, in which Jeff and I discuss my new book Viva La Pizza! The Art of the Pizza Box, available in bookstores and internets everywhere Nov 5. We talk about a lot of specific boxes and I thought it might help to post photos of them here. They’re in the same order talk about on the show. Your life hasn’t been this easy since Jeff released enhanced editions.

LISTEN NOW!

Here’s the episode guide:

imageWe’re talking about a fantastic NYC pizzeria called Ben’s (on Spring St). Try their Sicilian pizza, particularly the Palermo. As for the box, see if you can spot all the differences between their old box and the new one!

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This is the historic predecessor to the modern pizza box. The stufa is made of copper and pointed at the top to allow for better steam release than what we use to transport pizzas today.

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Here’s a strange box from the Faroe Islands, an actual country north of Scotland that has funny telephone numbers.

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As you’ll hear in the show, Luca Ciancio is my favorite Italian pizza box artist. He’s designed over 250 images like this and they are all amazing. Keep in mind this isn’t for any particular pizzeria, it’s a generic stock box! Much better than the “Hot and Tasty” or “Only the Finest Ingredients” we get in the US.

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The Walker Lock is the most common box type. I am in awe of its simple elegance. The Walker Lock is essentially the rollover self-locking mechanism that keeps most of the nation’s pizza safe and secure during transport.

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The Chicago Folder is a useful box for thick deep-dish pizzas. It’s more rare than the Walker Lock and costs more to produce.

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Jeff and I talk about my favorite new pizza box technology and right now I’m super into this VENTiT box from India. It uses standard corrugated boxes with ports cut into the different layers of paper in such a way that they don’t line up - that lets steam out but keeps heat in! Amazing.

*Listen to the Jeff Rubin Jeff Rubin Show for more information about these and other boxes, as well as other non-pizza box related programming.

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    I remember the time when a pizza box manufacturer in Italy asked me jokingly, do you know Scott Wiener? He was so...
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